Social Media Strategies for Forward Thinking Businesses

As I am wrapping up my 2010 I am reminded of the different parts of my business to review, reflect, and consider changing.  My personal and business Social Media strategy definitely makes it on the list.  For me my personal and business strategy are very much in line with each other varying slightly.  I recommend reviewing both even if you only use your personal Social Media profiles for staying in touch with family and friends.

Below are 5 areas to help you measure your Social Media success and consider making changes for 2011:

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It’s time for the Social Media Halloween Martini!  Yes I know you are thinking how can Halloween, social media, and martini’s possibly fit together?  The answer is really quite simple.  Social media is about engagement.  Social media engagement is definitely a buzz word so the question I answer for many of our clients is what does engagement mean for my business?  Social media engagement for your business is about building relationships, having great customer service, and attracting people to you through conversations and great content.  Engagement leads to new likes on your Facebook business page, new views on your YouTube channel, new Twitter followers, new readers and subscribers to your blog, and of course what we all want, new customers.

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Is social media a trick or a treat for your business?  Many business owners are still unsure about how to approach social media for their business.  Here are three steps to take before engaging in social media for your business:

Step 1 – Define why you think social media will work for your business and what you are going to use social media for.  Are you trying to create sales, leads, brand awareness, or customer engagement?  You must know what you want before you begin.

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Supporting  clean water is one of the first policies we established at Square Martini Media.   So we couldn’t be happier that Blog Action Day 2010 is devoted to WATER and about our news with San Diego’s own GiveCleanWater.

The following is an excerpt from The Blog Action Day site:

“Right now, almost a billion people on the planet don’t have access to clean, safe drinking water. That’s one in eight of us.

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Ask us your social media marketing question …  Free!  Have you noticed the box to the right of this page?  What is your social media question that you would like us to answer?  Last week someone asked how to grow their Facebook friends?

10 easy ways to grow your Facebook friends:

1. Use the Facebook tools!  When you first log into Facebook scroll down and look for the Get Connected section on the right.  From here you can find your friends using Gmail, Skype, Yahoo, AOL, and more.  This is a fast and easy way to grow your friends on Facebook.

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I recently read an inspiring article by a fabulous writer in which he talked about being a writer.  He said things like , “I’m a Writer.  Therefore, I write.  I’m devoted to writing everyday. I find times during the day to sneak in writing.”

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We’re excited to introduce…

The Social Media Minute

What? The Social Media Minute is a video series of short segments offering social media tips and answers to your questions about using social media for business.

Where? You’ll see Social Media Minute videos featured here on our blog, on our Facebook page and profiles and on our YouTube Channel.

When? Every other week

Why? The Why is the fun part.  After all, we need a why for everything we do in business right?  There are so many reasons why video is a must for business that this answer requires a list:

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Linkedin is one of the most powerful social media networks for business today.  In fact many businesses and sales professionals find a majority of their business leads and resources just from Linkedin.  This makes having a complete and accurate profile one of the most important steps in creating your online presence.  And it’s not just about having a complete profile but the right profile and information so you can be found within the Linkedin network. Watch this week’s Social Media Minute as Alan Underkofler discusses a very simple way to insure your Linkedin Profile shows up on top when your network uses the Linkedin search box:

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First let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.

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